Quentin Howieson Gibson. 9 December 1918 — 16 March 2011

Virality and Ad Persuasiveness December 9 , 2011

Many video ads are designed to go 'viral', so that the total number of views they receive depends on customers sharing the ads with their friends. This paper explores the relationship between 'earning' this reach and how persuasive the ad is at convincing consumers to purchase or adopt a favorable attitude towards the product. The analysis combines data on the total views of 400 video ads, and ...

CEP Discussion Paper No 1047 March 2011 ( updated December 2011 ) Priors and Desires

This paper offers a simple but powerful model of wishful thinking, cognitive dissonance, and related biases. Choices maximize subjective expected utility, but beliefs depend on the decision maker's interests as well as on relevant information. Simplifying assumptions yield a representation in which the payoff in an event affects beliefs as if it were part of the evidence about its likelihood. A...

cover 16-6 December 2019

Persian-translation 16-6 December 2019

Friday 16 March 2018

Peter MacCallum Cancer Centre (Peter Mac) is a public radiation therapy service operating five campuses across metropolitan Melbourne and regional Victoria. Radiation therapist-driven research is critical to drive innovation, professional development and improve patient outcomes. However, providing an integrated research approach to a diverse Peter Mac workforce of 200+ radiation therapists pos...